B2B Marketing Manager
Your tasks
The B2B Marketing Manager will play a pivotal role in TASCHEN’s sales efforts. You will be responsible for coordinating, implementing, and optimizing email campaigns that resonate with our luxury clientele, driving engagement, retention, and sales. This role requires a blend of creativity, technical expertise, and a deep understanding of luxury branding and e-commerce.
- Develop and execute targeted, automated email campaigns for our B2B business by using A/B testing, segmentation, personalization, and tools like Klaviyo, Brevo and shopify.
- Set up lead scoring, workflows, and automations to streamline sales cycles and ensure that sales teams are working with the most relevant prospects.
- Collaborate with sales teams, operations, PR and design specialists to produce comprehensive and creative campaign plans and marketing assets that support growth and brand presence.
- Prepare analytics and key performance indicators (KPIs) like conversion rates, email open rates, click-through rates, and customer acquisition costs.
- Maintain CRM tools to suit the needs of the sales team, ensuring they can capture the right data, track the correct interactions, and streamline the sales process.
- Train and support the sales team in using the CRM and email marketing tools effectively, ensuring they understand how to use these tools to streamline their workflows.
Your profile
- 4+ years in email marketing, preferably in luxury goods, publishing, or e-commerce.
- Proven experience in customer segmentation, lead generation, and sales funnel optimization.
- Strong collaboration skills to work effectively with cross-functional teams and external partners.
- Demonstrated ability to develop and implement successful campaigns and strategies for B2B
- Experience with popular CRM platforms (Microsoft 365, Salesforce, Zoho) to centralize customer data, track touchpoints, and optimize sales efforts.
- Knowledge of sales and marketing automation tools to set up drip campaigns, workflow automations, and task triggers that help reduce manual work for sales teams.
We offer
- The opportunity to work across an exciting range of products and clients
- A diversified and dynamic job within an international environment, with plenty of scope for personal development and growth
- Committed team across all cultures, generations, and areas of expertise
- An attractive bonus scheme