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Menu Design in America

70Edition: Multilingual (English, French, German)Availability: In Stock
Gastronomy meets graphics, in this irresistible collection of American menus from the mid-19th century to the 1980s. Not only an excellent insight into our evolving eating habits, this lineup of some 800 designs also serves as a history of graphic styles, designed to entice, excite, and titillate our palates over the years.
Hardcover9.8 x 12.4 in.6.74 lb392 pages
Menu Design in America proves that food is sex you can look at.”
The New Yorker
“... a delicious history of menu creativity.”
TheAtlantic.com
“... a yummy ride through the history of food and restaurants in the United States”.”
Monocle
“From the nation that brought us the supersized meal comes this elegant survey of gastronomic graphics.”
Wallpaper
“Indulge your appetite for art with this omnibus of dining and design.”
HuffingtonPost.com
“Whilst providing an extraordinary collection of paper ephemera – ranging from the weird to the wonderful – this publication also serves as a great history of restaurants and dining out in America.”
AnOther Magazine
Menu Design in America

Menu Design in America

70

À la carte American style

Over one hundred years of menu graphics

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.

Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America.

In addition to the menu covers, many menu interiors are featured providing an epicurean tour and insight into more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys graphic and gastronomic history.
The editor

Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

The contributing authors

John Mariani is food and travel columnist for Esquire Magazine, wine columnist for Bloomberg International News, and author of The Encyclopedia of American Food & Drink, America Eats Out, The Dictionary of Italian Food and Drink, and How Italian Food Conquered the World.

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.

Menu Design in America
Hardcover25 x 31.5 cm3.06 kg392 pages

ISBN 978-3-8365-2662-3

Edition: Multilingual (English, French, German)
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