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MAR 2025

Graphic Design. 1890-Today

20

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From decorative 1890s Art Nouveau posters via typographical ads from the 1960s up to social media-led work of the 2010s, Jens Müller explores how this persuasive visual language reached every part of society and changed the world. With hundreds of seminal works and industry leader profiles, it’s a treat for design fans and professionals alike.
Hardcover8.3 x 10.2 in.1.30 lb96 pages

“Chronicle, treasure of pictures, source of ideas—and above all, great fun.”

spiegel.de
MAR 2025
Graphic Design. 1890–Today

Graphic Design. 1890–Today

20

Messaging on a Mission

A vivid history of 150 years of graphic design

Through the turbulent events of the last century-and-a-half, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age. It surrounds us every minute of the day, from minimalist packaging to colorful adverts, environmental graphics to sleek interfaces: graphic design is as much about reflecting society’s aspirations and values as it is about transmitting information.

Now published as part of our popular Basic Art series, this vibrant compendium lays out the evolution of graphic design from its inception in the 1890s up until the present day. Using his sweeping knowledge of the field, author Jens Müller has curated hundreds of examples from across the globe, arranged by decade.

Each chapter also includes thumbnails of significant movements and influential publications, plus concise biographies of design masterminds like Massimo Vignelli (New York subway wayfinding), Otl Aicher (Lufthansa identity), Paula Scher (Citibank identity), Milton Glaser (I Love New York), Louise Fili (packaging), and Stefan Sagmeister (handwritten posters).

This succinct but authoritative collection reflects on the development of a creative field that is constantly changing and challenging itself. The design classics Müller has curated act as coordinates, helping to trace the incontrovertible influence of graphic design on our daily lives. It’s both a handy primer and an informed exploration of how graphic design shapes our choices, from the products we buy and the media we consume, to how we behave and think of ourselves.

The author

Jens Müller was born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.

Graphic Design. 1890-Today
Hardcover21 x 26 cm0.59 kg96 pages

ISBN 978-3-7544-0024-1

Edition: English

ISBN 978-3-7544-0082-1

Edition: French

ISBN 978-3-7544-0295-5

Edition: Spanish

ISBN 978-3-7544-0296-2

Edition: Italian
Download product images here

Born back in 1985, the Basic Art Series has evolved into the best-selling art book collection ever published. Each book in TASCHEN’s Basic Art series features:
• a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance
• a concise biography
• approximately 100 illustrations with explanatory captions

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