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MARS 2025

Graphic Design. 1890-Today

20

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From decorative 1890s Art Nouveau posters via typographical ads from the 1960s up to social media-led work of the 2010s, Jens Müller explores how this persuasive visual language reached every part of society and changed the world. With hundreds of seminal works and industry leader profiles, it’s a treat for design fans and professionals alike.
Relié8.3 x 10.2 in.1.30 lb96 pages
MARS 2025
Graphic Design. 1890–Today

Graphic Design. 1890–Today

20

Messaging on a Mission

A vivid history of 150 years of graphic design

Through the turbulent events of the last century-and-a-half, graphic design—with its vivid, neat synthesis of image and idea—has distilled the spirit of each age. It surrounds us every minute of the day, from minimalist packaging to colorful adverts, environmental graphics to sleek interfaces: graphic design is as much about reflecting society’s aspirations and values as it is about transmitting information.

Now published as part of our popular Basic Art series, this vibrant compendium lays out the evolution of graphic design from its inception in the 1890s up until the present day. Using his sweeping knowledge of the field, author Jens Müller has curated hundreds of examples from across the globe, arranged by decade.

Each chapter also includes thumbnails of significant movements and influential publications, plus concise biographies of design masterminds like Massimo Vignelli (New York subway wayfinding), Otl Aicher (Lufthansa identity), Paula Scher (Citibank identity), Milton Glaser (I Love New York), Louise Fili (packaging), and Stefan Sagmeister (handwritten posters).

This succinct but authoritative collection reflects on the development of a creative field that is constantly changing and challenging itself. The design classics Müller has curated act as coordinates, helping to trace the incontrovertible influence of graphic design on our daily lives. It’s both a handy primer and an informed exploration of how graphic design shapes our choices, from the products we buy and the media we consume, to how we behave and think of ourselves.

À propos de l’auteur

Jens Müller est né en 1982 à Coblence, en Allemagne, et a étudié le graphisme. Lauréat de nombreux prix de design nationaux et internationaux, il est partenaire du studio de design Vista à Düsseldorf, et professeur de design d’entreprise à l’université des sciences et arts appliqués de Dortmund. Auteur et éditeur de plusieurs ouvrages, Müller mène des recherches sur l’histoire du graphisme et de l’image de marque.

Graphic Design
Relié21 x 26 cm0.59 kg96 pages

ISBN 978-3-7544-0024-1

Edition: Anglais

ISBN 978-3-7544-0082-1

Edition: Français

ISBN 978-3-7544-0295-5

Edition: Espagnol

ISBN 978-3-7544-0296-2

Edition: Italien
Télécharger les images des produits ici

Chaque volume de la Basic Art Series de TASCHEN contient:
• une chronologique détaillée de la vie et de l'œuvre de l'artiste qui rend compte de son importance culturelle et artistique
• une biographie concise
• une centaine d'illustrations couleur accompagnées de légendes explicatives

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