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Mid-Century Ads. 40th Ed.

30Edizione: Multilingue (Francese, Inglese, Tedesco)Disponibilità: Disponibile

Mettetevi comodi con questa antologia di pubblicità di metà Novecento e tornate indietro nel tempo all’apice del consumismo statunitense del dopoguerra, quando più di un Don Draper in carne e ossa sgobbava giorno e notte per vendere qualunque cosa, dai corsetti alle pistole, all’insegna di un capitalismo sensuale e spensierato.

Copertina rigida, 6.1 x 8.5 in., 2.50 lb, 512 pagine

Mad for Ads

Advertising for the space age

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

L'autore che ha contribuito

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.

L'editore

Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Mid-Century Ads. 40th Ed.

Copertina rigida, 15.6 x 21.7 cm, 1.13 kg, 512 pagine

ISBN 978-3-8365-9147-8

Edizione: Multilingue (Francese, Inglese, Tedesco)

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Mid-Century Ads. 40th Ed.

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Mid-Century Ads. 40th Ed.